Web Design, Web Development, and SEO Blog

Welcome to the Waypoint Web Design blog! We will be posting occasional relevant articles about web design, web development, and online marketing news and editorials as well as updates about our company and services.


Website Redesign for Mat Rueda Law Firm

Waypoint Web Design's latest web design project involved updating the website of Mat Rueda, an Austin family divorce lawyer. We used a responsive theme specifically tailored towards lawyers and developed code to optimize our client's search engine rankings. ...

Finding the Right Web Hosting Company

Web Hosting Overview A Web Hosting company owns, operates, and maintains powerful computers (servers) containing hardware and software specifically built and configured to host websites. These computers are usually located within a special building or facility (datacenter). Datacenters are designed with many requirements, some of which are: - The ability to handle the large cooling requirements for thousands of servers. - Extremely fast data connections to the Internet (many times faster than the typical home DSL or Cable data connection). - Security to prevent unauthorized physical access to web hosting servers. Web Hosting Tiers Web hosting is usually split into three tiers: Shared Hosting,...

About Domain Names

Domain Name Overview A domain name is a specific string of characters used to help people easily find websites. For example, typing www.waypoint-web-design.com in a browser's URL address bar will display this website. Behind the scenes, every domain name is linked to a numerical address on the internet called an Internet Protocol (IP) address which looks like 93.184.216.34 and is the internet address for the server which contains the domain's website. A browser will query special servers called nameservers to determine the IP address for a particular domain name. The Domain Name System (DNS) includes the rules...

Web Design Color Meaning

Colors invoke meaning, sometimes before words are even written or read. A large part of successful web design involves choosing the right colors for a website; however, color decisions involve many different factors. Color preference is subjective, different shades of colors can express different meanings, and color meaning can also differ between cultures and countries. The color meanings supplied below are generalizations which may be helpful when designing websites. Red Red is a powerful color which universally signals danger and emergencies. Many fire trucks are colored all red and their flashing lights are usually all red...

Most Important Website Ranking Factor

Search engines use many different factors to rank websites. Google has stated they use over 200 factors. Although there are many different actions that website owners may take to help boost their website's search engine ranking, the area website owners should concentrate most is building great content. Content is King Website visitors will visit and spend more time on websites with great content. Great content will be shared via social media. Other website owners will link to great content. Search engines will see all of these activities, and will usually reward top rankings to websites with great...
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