Web Design, Web Development, and SEO Blog

Welcome to the Waypoint Web Design blog! We will be posting occasional relevant articles about web design, web development, and online marketing news and editorials as well as updates about our company and services.


SEF vs SEO vs SEM

The practice of marketing websites includes many acronyms which may be confusing to distinguish between. A few of these acronyms are SEF, SEO, and SEM. A Search Engine Friendly (SEF) website is easily viewable in its entirety by search engines. Once a website is indexed by a search engine, Search Engine Optimization (SEO) then attempts to increase a website's rank relative to its peers within a search engine's organic (non-paid) search results. Search Engine Marketing (SEM) influences a website's position within the paid results area of search engines. Although the original use of SEM included SEO as a subset...

Search Engine Friendly Website Basics

A Search Engine Friendly website is designed to be easily accessed and comprehended by various search engines. Unfortunately not all websites are created to be SEF. A few factors that may prevent SEF are coding errors, page layout and design issues, and lack of proper page navigation and linking. Website Coding Errors A variety of factors can create errors in a website's code which can confuse search engines and prevent a website from being indexed and / or ranked properly. Not all website developers check their code to ensure it is error free. Also, copying and pasting content...

Search Engine Marketing Definition

Search Engine Marketing (SEM) attempts to increase website visibility within search engines primarily through paid advertising. Search engines primarily earn revenue from companies who purchase advertising space on Search Engine Result Pages (SERPs). This advertising space is many times at the top of the page and is the first item seen by a web searcher. Advertising cost is usually based on Pay Per Click (PPC) - every time a searcher clicks on an ad, the company that purchased the advertising space is charged anywhere from a few cents to a few dollars. It is important to note that search engines...

A Brief Description of Search Engine Optimization

Search Engine Optimization (SEO) attempts to achieve greater visibility for a website by ranking well within search engines. Search Engines Search engines such as Google or Yahoo are used by millions of people every day to find information or businesses. According to Quantcast, Google receives over 214 million monthly visits, almost double the traffic of its two main competitors (Bing and Yahoo). Search Engine Algorithms In order to maintain their viability, search engines strive to provide the most relevant results by ranking websites according to their own proprietary algorithms. Generally search engines do not divulge their ranking algorithms; however, they do sometimes...

WordPress 4.2 Released

WordPress version 4.2 was released today. All client WordPress websites have been updated. More information on the current release can be found here....
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