Web Design, Web Development, and SEO Blog

Welcome to the Waypoint Web Design blog! We will be posting occasional relevant articles about web design, web development, and online marketing news and editorials as well as updates about our company and services.


WordPress 4.4.1 Released

A new version of WordPress (4.4.1) was released to close a security vulnerability and also 52 other bugs identified in version 4.4. All client WordPress websites have been updated. More information on the current release can be found here. ...

WordPress 4.4 Released

WordPress version 4.4 was released. This version of WordPress contains responsive images, embeds, and a REST API. All client WordPress websites have been updated. More information on the current release can be found here. ...

WordPress 4.3.1 Released

WordPress version 4.3.1 was released. This version of WordPress fixes security issues and twenty-six bugs. All client WordPress websites have been updated. More information on the current release can be found here....

WordPress 4.3 Released

WordPress version 4.3 was released. This version of WordPress provides options to easily customize website themes. All client WordPress websites have been updated. More information on the current release can be found here....

SEF vs SEO vs SEM

The practice of marketing websites includes many acronyms which may be confusing to distinguish between. A few of these acronyms are SEF, SEO, and SEM. A Search Engine Friendly (SEF) website is easily viewable in its entirety by search engines. Once a website is indexed by a search engine, Search Engine Optimization (SEO) then attempts to increase a website's rank relative to its peers within a search engine's organic (non-paid) search results. Search Engine Marketing (SEM) influences a website's position within the paid results area of search engines. Although the original use of SEM included SEO as a subset...
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